Courses Detail

Module 1: Identifying Your Ideal Audience

Before creating content, know who you want to attract.

• • Define your ideal audience
• • Map customer personas
• • Understand their motivations and challenges

Module 2: Positioning Yourself Authentically

Your personal brand should reflect who you are and the value you bring.

• • Clarify your strengths and expertise
• • Identify what makes you different
• • Craft your positioning statement

Module 3: Defining Your Three Content Pillars

Content pillars give structure to your LinkedIn presence. You will identify 3 key themes that reflect your:

• • Expertise
• • Interests
• • Professional insights

These pillars help you:

• • Create content consistently
• • Strengthen your positioning
• • Attract the right audience

Module 4: Generate 30 Days of Content with AI

Once your audience, positioning, and content pillars are clear, AI can help speed up content creation. You will learn how to:

• • Generate content ideas aligned with your expertise
• • Use AI prompts to brainstorm faster
• • Build a 30-day content plan ready to post